Privacy Policy

This Privacy Policy describes how Tala Residences ("Tala," "we," "us") collects, uses, and shares personal information when you visit talaresidences.com, browse our residences, submit an inquiry or application, or otherwise interact with us (together, the "Site"). It applies to prospective and current residents, property owners, and visitors.

The resident portal is operated by our property-management software provider and is governed by its own terms and privacy policy in addition to ours. Listing, touring, and application features on this Site are powered by our technology partner, Pro Forma Services, LLC, whose platform terms are available on our Legal Terms page.

Information you provide. When you contact us, request a tour, join a waitlist, inquire about partnership, or apply for a residence, we collect what you submit — such as your name, email address, phone number, company or property details, message contents, and, for rental applications, identity, residence history, employment, and income information.

Information collected automatically. When you use the Site we collect standard technical data: IP address, device and browser type, the pages you view, and performance and error diagnostics (including video playback quality events) that help us keep the Site fast and reliable. We store small functional preferences on your device (for example, caption and volume settings). We do not use third-party advertising cookies.

Information from third parties. If you apply for a residence, we receive screening information — such as credit, background, and eviction-history reports — from consumer-reporting and screening vendors, as permitted by law and with the disclosures those vendors provide.

• Responding to inquiries and scheduling tours
• Processing waitlist entries and rental applications, including screening
• Providing resident services, including concierge requests and building programming
• Evaluating and communicating about property-management partnerships
• Operating, securing, and improving the Site, including diagnostics and analytics
• Sending service and marketing communications, subject to your opt-out rights
• Complying with legal obligations, including fair-housing and consumer-reporting laws

If you provide a phone number, you agree that Tala and its service providers may call or text you at that number — including by automated means, artificial-intelligence-generated messages, or prerecorded messages — about your inquiry, tours, applications, and residency. Consent is not a condition of renting. Message and data rates may apply. Reply STOP to opt out of texts at any time.

We share personal information only as needed to run our business:

• Service providers — property-management and leasing software, applicant-screening vendors, website hosting and video delivery, mapping, communications, and analytics providers, each bound to use your information only to provide services to us
• Property owners — the owners of buildings we manage, in connection with leasing and operating those buildings
• Legal and safety — when required by law, subpoena, or to protect rights, safety, and property
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this policy

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising.

We keep personal information for as long as needed for the purposes above — for example, for the duration of a residency plus the period required by tax, legal, and fair-housing recordkeeping obligations — and then delete or de-identify it. We use commercially reasonable administrative, technical, and physical safeguards to protect personal information; no method of transmission or storage is completely secure.

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you the right to know, correct, and delete the personal information we hold about you; to receive it in a portable format; to opt out of sale or sharing (we do neither); to limit use of sensitive personal information (we use it only to provide the services described above); and to be free from discrimination for exercising these rights.

In the last 12 months we have collected these categories of personal information:

• Identifiers: Name, email address, phone number, IP address
• Commercial information: Inquiries, tour requests, waitlist entries, leasing application details
• Internet or network activity: Pages viewed, device and browser type, site performance and error data
• Professional or employment information: Employer and income details, when you submit a rental application
• Financial information: Credit and background screening results provided by our screening vendors, when you apply

To exercise any of these rights, email us at the address in Section 10. We will verify your request using the information you provide, and you may use an authorized agent where the law allows.

The Site is intended for adults. We do not knowingly collect personal information from children under 16, and rental applications may only be submitted by adults. If you believe a child has provided us personal information, contact us and we will delete it.

We may update this policy from time to time. The "Last updated" date above reflects the current version; material changes will be posted on this page.

Questions, requests, or concerns about privacy can be sent to concierge@talaresidences.com. We're based in Los Angeles, California.